Innovating for Inclusion: Exploring Strategies for Bottom of the Pyramid Development

Abstract

This research delves into the realm of innovation targeted at the bottom of the pyramid (BoP) population, aiming to address the unique challenges and opportunities inherent in serving this economically marginalized segment. Through a comprehensive review of literature and case studies spanning various sectors and regions, this study examines the diverse approaches and strategies employed by businesses, social enterprises, and policymakers to foster inclusive innovation. By focusing on solutions tailored to the specific needs and constraints of BoP communities, such as affordability, accessibility, and sustainability, this research seeks to uncover effective pathways for promoting socio-economic development and empowerment. Furthermore, this study explores the role of collaboration, co-creation, and technology adoption in driving innovation initiatives aimed at uplifting BoP populations. Insights gleaned from this research contribute to a deeper understanding of the dynamics of innovation at the BoP and offer practical implications for fostering inclusive growth and addressing global challenges of poverty and inequality.