Crossing the Chasm in the Life Cycle of Emerging Technologies: A Research on the Market Development of 3G Technology

Abstract

The concept of "crossing the chasm" in the life cycle of emerging technologies, as proposed by Geoffrey Moore, has been widely recognized as a critical phase for technology adoption and market penetration. This research focuses on understanding and analyzing the market development trajectory of 5G technology, a significant milestone in the evolution of telecommunications. By applying Moore's framework and drawing on empirical data and case studies from the early years of 3G technology deployment, this study examines the challenges, strategies, and success factors involved in bridging the gap between early adopters and mainstream consumers. Through a comprehensive analysis of market dynamics, regulatory environments, consumer preferences, and industry competition, this research offers insights into the key drivers and barriers influencing the adoption and diffusion of 5G technology. Furthermore, by identifying critical success factors and best practices employed by market leaders and innovators, this study provides valuable lessons and strategic recommendations for stakeholders involved in the development and commercialization of emerging technologies. The findings contribute to a deeper understanding of the dynamics of technology adoption and diffusion, offering practical implications for policymakers, industry practitioners, and researchers seeking to navigate the challenges of bringing disruptive innovations to market and achieving widespread adoption.