Analyzing the Language Style Used in Advertisements

Abstract

With the rapid increase of advertisements, the fast changes in language usage are also obvious and influential. This article discusses the analysis of the study of advertisements at lexical, syntactical and discourse level. There are three types of advertisements that have been surveyed: namely, daily consumer goods ads, technical equipments ads, service ads. Similarities and differences be concluded and possible reasons will be given in the light of meaning and function of the language.