ROLE OF GREEN HR TRANSFORMING BUSINESS PERFORMANCE THROUGH THE POWER OF TECHNOLOGY IN BANGLADESH

Abstract

Green HR focuses on raising awareness and supporting environmentally friendly business practices to enhance the overall efficiency of HR operations. Green HRM adopts an environmental approach, aiming to create a green work environment that encourages employees to perform their jobs in the most environmentally responsible manner. Organizations committed to green strategies often benefit from improved employee outcomes. Green HR integrates technology-blended and human-centric HR functions, playing a pivotal role in positively transforming business performance through the power of technology and significantly shaping business efficiency. Organizations that strive to implement green operations can enhance their corporate image and brand value. Technology-blended Green HR (TBGHR) initiatives contribute to operational efficiency due to quick and accurate HR processes, which positively impact organizational performance. Human-centric Green HR (HCGHR) ensures employee engagement, belongingness, emotional attachment, well-being, and ownership within the organization, thus contributing to the bottom line. Literature reviews on similar topics across different sectors have shown a positive response to the hypothesis. Qualitative research conducted with HR professionals and employees indicates that management achieves greater efficiency and lower operating costs within business processes. In this study, respondents preferred technology-blended green HR over human-centric green HR. It was also observed that current HR capacity, management support, and government policy enforcement were predominantly below average to average. Conversely, organizations' HR capacity was rated mostly average to above average. Organizational savings or growth of more than 10% (10.76%) may be achieved by following Green HR practices. This study also highlights the need for further research on Green HR in Bangladesh.