Integration of Technology, Marketing, and Intellectual Property Rights in Developing Own-Brand Products

Abstract

This study explores the integration of technology, marketing strategies, and intellectual property rights (IPR) in the development of own-brand products. Own-brand products, also known as private label or store brand products, are becoming increasingly prevalent in various industries as companies seek to differentiate themselves and capture market share. Drawing on insights from innovation management, marketing, and intellectual property law, this research examines how firms leverage technological advancements to create unique and competitive own-brand offerings. The study investigates the role of technology in product design, development, and production processes, as well as its impact on marketing strategies such as branding, positioning, and pricing. Furthermore, the research explores the importance of intellectual property protection in safeguarding proprietary technologies, branding elements, and innovative features associated with own-brand products. Through case studies, surveys, and qualitative analysis, the study identifies best practices and success factors for integrating technology, marketing, and IPR in own-brand product development. By providing a holistic understanding of the interplay between these components, the research aims to inform strategic decision-making and resource allocation for companies seeking to establish and grow their own-brand portfolios. The findings have implications for managers, policymakers, and legal professionals involved in product innovation, branding, and intellectual property management in competitive markets.