Navigating the Construct and Dimension Debate of Entrepreneurial Orientation: A Conceptual Clarification

Abstract

This paper offers a conceptual clarification of the construct and dimension debate surrounding entrepreneurial orientation (EO), a pivotal concept in entrepreneurship research and practice. By synthesizing existing literature and theoretical perspectives, the study dissects the multifaceted nature of EO and examines divergent conceptualizations and operationalizations across different studies. Through a critical analysis of the constituent dimensions proposed in the literature, including innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy, the research aims to reconcile inconsistencies and ambiguities in EO measurement and interpretation. Moreover, the study explores the underlying theoretical assumptions, methodological considerations, and contextual contingencies that influence the conceptualization and operationalization of EO in empirical research. By elucidating the nuances and intricacies of EO as a multidimensional construct, this conceptual clarification contributes to advancing theoretical understanding and empirical research in entrepreneurship, facilitating more rigorous measurement and analysis of EO's antecedents, outcomes, and moderating factors in diverse organizational and environmental contexts.