Market Mind: Marketing Analysis Dashboard Using Power BI

Abstract

An enterprise marketing analysis dashboard that integrates all types of data, including web, social, and customer feedback. It provides a live view, customizable KPI metrics, and forecasts. The dashboard provides marketers the pertinent information for proper decision making, for better precision in targeting and optimal return on welcome investment. There is a serious anti-fraud element through the user policy and interface design. Users can also infer the effectiveness and feasibility of the solutions provided in the report in such fields as communication, marketing and advertising strategies in terms of costs and time principles. The anti-loan fraud policies sought in the study include mousy strategies, strong user policy enforcement and effective user-driven interfaces. With a simple interface and advanced analytics, this dashboard comes in handy as a strategic tool for achieving planned marketing goals in the current volatile and unpredictable internet marketplace.