THE IMPACT OF LEVERAGING TECHNOLOGY TO BRIDGE THE FINANCIAL GENDER INCLUSION GAP IN JORDAN

Abstract

The financial gender inclusion gap remains a persistent challenge in many regions, including Jordan, where women often face systemic barriers to accessing financial services. This study explores how technological advancements have become a critical enabler for bridging this gap, empowering women to access, utilize, and benefit from financial services more effectively. By examining various digital solutions such as mobile banking, digital wallets, and fintech innovations, this research highlights the transformative role of technology in enhancing women's financial participation.

In Jordan, cultural norms, lack of financial literacy, and limited physical access to traditional banking infrastructure have historically restricted women’s financial inclusion. However, the rapid proliferation of mobile technology and the increasing availability of internet services have begun to dismantle these barriers. Through technology, women can now open bank accounts, manage finances, and make secure transactions without relying on physical banking infrastructure, which is often geographically inaccessible or culturally intimidating.

Key initiatives like mobile wallets, exemplified by platforms such as Zain Cash and Dinarak, have revolutionized financial access for women in rural and underserved communities. These tools provide a safe and convenient way for women to receive remittances, make payments, and save money. The study underscores that mobile wallets significantly reduce dependency on cash, offering women a degree of financial autonomy that was previously unattainable.

Additionally, fintech startups in Jordan have introduced microloans and digital credit scoring systems, allowing women entrepreneurs to access funding without the need for traditional credit histories or guarantors. Technology has also enabled targeted financial literacy programs, often delivered via mobile applications or social media platforms, which help women build essential financial skills. These programs address knowledge gaps and equip women with the tools to make informed financial decisions.

Government initiatives and regulatory reforms have further bolstered this technological transformation. Policies encouraging digital payment adoption and partnerships with the private sector have created an ecosystem that supports financial inclusion for women. For instance, Jordan’s national financial inclusion strategy places a strong emphasis on leveraging technology to address the gender disparity in financial services. The introduction of e-KYC (electronic Know Your Customer) processes has simplified account opening, reducing bureaucratic hurdles that disproportionately affect women.

The findings of this study reveal that leveraging technology not only bridges the gender inclusion gap but also catalyses broader socio-economic benefits. Women who are financially included are more likely to invest in education, healthcare, and entrepreneurial ventures, contributing to the overall economic development of their families and communities. Moreover, increased financial participation enhances women’s empowerment, allowing them to assert greater control over their lives and resources.

Despite these advancements, challenges remain. Digital divides, particularly in rural areas, and the need for continued digital literacy training are critical issues that require attention. This study concludes with policy recommendations and actionable strategies to further harness the potential of technology in advancing financial inclusion for women in Jordan.

By focusing on Jordan as a case study, this research contributes to the global discourse on financial inclusion and provides valuable insights into the pivotal role of technology in enabling women’s economic empowerment.